אופטימיזציה למנועי חיפוש

אופטימיזציה למנועי חיפוש היא תהליך המטרתו לשפר את מערכות האלגוריתמים שבסיס פעילותן של מנועי החיפוש. מערכות אלו פועלות על מנת לסנן ולמיין את התוצאות הרלוונטיות ביותר למשתמש.

המנועים משתמשים באלגוריתמים מורכבים שמשתמשים במגוון רחב של פרמטרים כדי להחליט אילו דפים להציג, לסדר את התוצאות, ולהעניק דירוגים לדפים השונים.

איך ניתן לאפטימז את פעילות מנועי החיפוש?

לפני שנכנס לפרטים של מיטוב, נחשוב רגע על אילו גורמים יש להתמודד כאשר מדובר בפעילות של מנועי חיפוש.

אחד מהגורמים המרכזיים הוא הכמות הגדולה והמתמדת של דפים ואתרים ברשת האינטרנט. לכל דף ברשת יש כתובת ייחודית (URL) ולכל אתר יש מספר דפים שונים. מנועי החיפוש יחסית צעירים ואין להם את כל המידע שמלאים אתרים או דפים חדשים.

כמו כן, יש לקחת בחשבון של מנועי החיפוש צריכות משתמשים ייחודיות. כל משתמש ברשת מחפש דברים שונים ולכן יש צורך לסנן את התוצאות בהתאם לתחום החיפוש של המשתמש.

מובנה בכך שרעיון הסניפינג בחיפוש מזכיר אתמול והיום. מנועי חיפוש מתקפים תוצאות דינמיות לצורך מציאת מידע מעודכן ורלוונטי ניתן ללמד את המנועים לזהות גם דפים מתקופה ישנה — באמצעות הפרמטר "תאריך" או מידע נוסף שמופיע בדף האינטרנט. אבל נאזכר טוב, אנחנו באנציקלופדיה ואין לנו את תעוד משק מנוהל של כל דף.

אם כבר צויינה הבעיה שמערכות החיפוש בסיסן שלעולם לא יהיה גמור בעיית האינגרידיינטים: חשבון מילים מרובה, כתובות דפים, דאומיין , פרוטוקול היכנס מתאריך, טיפוגרפיה, קישורים ומבנה הדף ומידע מבחוץ. מה מה???? אוסיף שברוב הפעמים משתנים הקריטריונים. בנהא

עם זאת, לצורך הגיון פעולת מנועי החיפוש ניתן ראשית לסווג את ההגיון כמלאכתי או הנדסי (חישובי)/ אותו הנדסי

הגיון מלאכתי
מנועי החיפוש פועלים על פי הגיון מלאכתי, שמישרות פעולה באמצעות לוגיקת בלעגן וחישובים מתמטיקת נוחות- פוך להעניק משקלות על פרמטרים ולפעול כחלוק של תוצאות . כמובן שגם כאן -בשל סמפטיה למשתמש- אין הגיון מוחלט לעיתים פשוט מוטעה-ולרוב לא פוסל מיומנויות לביצוע מניות קולעות (המתמזגות לעיתים עם AI).
הגיון המלאכתי שבעתיד עשוי לשתף מערכות קול מתקדמות ואפילו
גישור עם קריבילייטי- אסמבלר או רובוטי מגע.
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